The Cyber Monday campaign for Mark Hill, featuring a TikTok live shop with Jordan Lipscombe, was a bold test of live commerce's effectiveness. With a 30% discount exclusive to Jordan's audience, we saw an immediate and overwhelming response, hitting our daily order limit within minutes.
This campaign's success hinged on creating a sense of urgency and exclusivity. Extending the discount to the following day capitalized on this momentum, leading to even greater sales. It was a clear demonstration of live commerce's potential when paired with the right strategy and influencer, resulting in a +3203% revenue uplift.
