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For VLTZ Vapes, visibility and brand awareness were the goals. Our solution? A voxpop shoot in Manchester, energized by TikTok influencer Charley Marlowe. This event wasn't just about filming; it was about creating an interactive experience that drew the public in, educating them about VLTZ in a way that felt more like engagement than advertising.
This approach brought challenges, notably, capturing genuine public reactions in a way that felt natural yet captivating. By overcoming these challenges, we not only amplified our content's authenticity but also saw it go viral, achieving 5.5M views and 916.4K likes. One video hit nearly 2 million views in 48 hours, a clear marker of our strategy's impact.
